Regicide: The King of Beers is No More

Posted on by John || Mixx It!

According to a Wall Street Journal article posted this evening, Anheuser-Busch agreed to be acquired by InBev for $52 billion. This marks the end of a dynasty spanning over 150 years. “Anheuser and its predecessor companies have been led by members of the Anheuser or Busch families for most of the last 156 years,” and is now controlled by a Belgian brewer. The new company, Anheuser-Busch InBev, will be the largest brewer in the world. “The new company would have net sales of about $36 billion a year, followed by London’s SABMiller PLC.” As I’ve previously stated, this move eliminates any loyalty I had to the St. Louis brewer.

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Another Nail in the Coffin for Anheuser-Busch

Posted on by John || Mixx It!

InBev raised its offer to Anheuser-Busch to $70 per share up from $65 per share.

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Budweiser: The Great Belgian Lager

Posted on by John || Mixx It!

Sounds wrong doesn’t it? InBev, maker of such brews as Beck’s and Stella Artois, seem to be determined to take over Anheuser-Busch, makers of Bud Light and Budweiser. The worst part is that there doesn’t seem to be anything that can stop this from happening. InBev announced on June 12th that they made a $46 billion offer to the St. Louis brewery. The Wall Street Journal has been covering the takeover since it’s announcement, however, now InBev is determined to oust the A-B board, which will allow them to proceed with the hostile takeover of the company. The original offer had been rejected by the Anheuser-Busch board, and current A-B President and CEO August Busch IV has vowed that a takeover would not happen “on my watch.” However, there seems to be little the American company can do to prevent the second largest brewer in the world from going through with the $46 billion dollar purchase.

It’s likely that InBev would change the recipe for Budweiser, the marketing strategy would be changed, Global Headquarters would certainly be moved out of St. Louis, and an American beer icon would be owned by a foreign conglomerate. This takeover is personally tragic to me, as St. Louis is like a second home. I even had hopes of working for Anheuser-Busch upon completion of my Master’s Degree. However, I for one will stop drinking Budweiser and Anheuser-Busch products if InBev does take over.

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